Sauds Hire More PR Firms

There's no question the media works in changing perceptions ( unless you're making a Hollywood movie, in which case movie violence could never cause real violence ) and the Saud family must have some reason for wanting to change perceptions. The optimist in me says they feel like they have been wronged in the media because of their overwhelming connection to the 9/11 hijackers. The cynic in me says they are trying to weaken American support for Israel by lending some positive spin of their own toward Arabia.

Some of these businesses are going to say 'hey, it's only business' and talk about 'rights' the Sauds have to PR ... it will be interesting to see how that fares once their competitors ( spin experts themselves ) start talking about how they are helping terrorists.

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